It was a major cultural project to enhance the historical heritage of Bologna, which we carried out in 2009 on the occasion of the restoration of the Two Towers. We first initiated a communication project on the construction site area, involving scholars and writers such as Stefano Bartezzaghi to invent the Tower Game, then we imagined three major events, of different natures, to re-actualize the presence and what remains of Bologna’s turreted past, unknown to most or often concealed by later urbanization. We then designed The Towers of Light a unique light-design intervention that on the night of March 31, 2009 recreated, with Ground Zero technologies and electricity derived only from renewable sources, 10 “minor” towers that characterized the sky-line of Medieval Bologna. Together with Nosadella.2, we proposed the look at the Towers by three internationally renowned artists, asking them to reread our vertical heritage through contemporary art. The result was three monumental installations, which camped on three “minor” towers in the city throughout the summer of 2009: Beatrice Catanzaro’s Scaffolding/Ponteggio on Torre Alberici in Piazza della Mercanzia, Søren Lose Unperfect Structure, Torre Lambertini, Piazza Re Enzo) and Andrea Nacciarriti’s Untitled (Quelli di Cernauti) on Torre Uguzzoni, in the former Jewish Ghetto. The project literally culminated in La Torre Riflette (The Tower Reflects), an architectural videomapping event created on the entire 97-meter height of the city’s iconic tower. For the first time and for one night only, the Asinelli Tower spoke about itself through its walls, reflecting on what it has seen from the time of its founding to the present: nine centuries of history passed through Bologna, now told with simple suggestions, now through historical episodes, curious anecdotes and experimental visual elaborations. More than 10,000 people attended the event, flooding the entire central artery of Via Rizzoli with their noses up and their breath held.